The iPad is killing off the newspaper industry

Not a surprise, but still eye-opening:

[...] 84.4% of iPad owners primarily use their iPad to follow breaking news and current events. As a result, newspaper subscriptions, once the staple of the newspaper industry, are being cannibalized by the iPad. Slightly more than 30% of iPad owners do not subscribe to a newspaper, preferring to consume news on their tablet device. Of the 931 respondents that have a newspaper subscription and read an hour’s worth of news each day on their iPad, more than half (58.1%) intend to cancel their newspaper subscriptions within six months. A growing 10.7% have already canceled their subscription and have switched to iPad-only reading.

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