Steve Jobs bottles up some lightning. Again.
Amazing stat: 70% of iPad 2 buyers in its first weekend are new to the iPad.
Not a surprise, but still eye-opening:
[...] 84.4% of iPad owners primarily use their iPad to follow breaking news and current events. As a result, newspaper subscriptions, once the staple of the newspaper industry, are being cannibalized by the iPad. Slightly more than 30% of iPad owners do not subscribe to a newspaper, preferring to consume news on their tablet device. Of the 931 respondents that have a newspaper subscription and read an hour’s worth of news each day on their iPad, more than half (58.1%) intend to cancel their newspaper subscriptions within six months. A growing 10.7% have already canceled their subscription and have switched to iPad-only reading.
Not e-books. I don’t care for reading books on Kindles and Nooks, although I tip my hat to the technological advances that make it possible–I think it’s all fascinating (seriously).
I like the iPad, and it’s e-book reader, but I can’t see myself getting into a book with that either.
The die is cast however, for actual books:
…[T]he digital revolution sweeping the media world is rewriting the rules of the book industry, upending the established players which have dominated for decades.
Electronic books are still in their infancy, comprising an estimated 3% to 5% of the market today. But they are fast accelerating the decline of physical books, forcing retailers, publishers, authors and agents to reinvent their business models or be painfully crippled.
“By the end of 2012, digital books will be 20% to 25% of unit sales, and that’s on the conservative side,” predicts Mike Shatzkin, chief executive of the Idea Logical Co., publishing consultants. “Add in another 25% of units sold online, and roughly half of all unit sales will be on the Internet.”
Maybe the 25% number that Mr. Shatzkin is forecasting is a bit steep, as that’s a huge swing towards e-book consumption in a relatively short time frame. Progress is progress, however. As much as I hate to admit it, the death march of the book has begun.
I’ve had a serious case of blogger’s block the past few days. When I heard about Justice Stevens’ retirement the other day, it kind of sapped the political energy right out of me. The last thing I want to see is a second consecutive summer of political fighting over a SCOTUS nominee.
So for now, here are pictures I took of the iPad at my local Apple store:
This happened on April 3rd, the day the iPad was released. Just for the record, my Apple store is in a suburban shopping mall, and it was about 1pm. I wanted to see if there was any buzz here in the ‘burbs. Sure enough, there was a small line of about 15 people waiting to get in the store. I asked the girl at the door and she said the line was just to get in the store, not for buying an iPad. The line moved quickly and we were in the store in about 10 minutes—the Apple people even handed out bottles of water.
At the moment, I’m sure I won’t have much use for an iPad right now, and my feelings were pretty much muted going into the store. But I have to say it is a beautiful device–it’s sleek and not too big, but big enough. With some 10 hours of battery time, I can see how it would eventually be useful around the house or on the road.
Being a book person–as in actual books, no Kindles or Nooks–I wouldn’t appreciate the books application. But again, having checked it out it really is impressive.
I”ve been back to see the iPad again this past weekend, and I think I enjoyed it more than I did initially. I guess the more I see it, the more it will grow on me.
There. That’s the extent of my tech blogging.
It’s just not fair that some people can afford an iPad, while some people cannot. I mean, it’s every American’s right to have the latest and best smart tablet available, regardless of quality.
Clearly, an oPad will solve that dilemma:
Classic. This video needs to go viral.
Speaking of the iPad, I was able to play around with the device this weekend at my local Apple store (about a 10-person long line and a 5 minute wait to get in, and this was early Saturday afternoon in a suburban New Jersey shopping mall).
The iPad was preloaded with some apps to let customers kick the tires. But what about the content apps? Will Old Media content providers find a way to give consumers a decent product while not screwing them over on price?
Don’t bet on it:
[W]e have a set of pricing models that deliver marginal value for premium prices and show very little that differentiate themselves from the web experience, although they expect to charge more. These pricing models are based on a sense of entitlement to set pricing as it was in the days of print. I won’t even call them strategies because they lack any kind of realistic strategic thinking.
If any company thinks that the iPad will allow them to rebuild the monopoly rent pricing structure of the 20th Century, then you’ve really fallen prey to the Steve Jobs’ reality distortion field, and you’ve blown yet another chance to build a credible digital business.