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The pricing for the NY Times’ new paywall is delusional

March 25, 2011 Leave a comment

It seems that the New York Times’ new pay-wall structure is a bit off kilter:

Here’s what The Times doesn’t seem to get: sooner or later readers are going to cancel their print subscriptions and go digital. The Times’ pricing scheme is only going to encourage them to go with someone else’s digital.

I don’t like to make predictions, but I have a hard time imagining their current “pay labyrinth” scheme even lasting til the end of the year. I sure hope it doesn’t last long. It’s sad that instead of competing for the future by pricing for the digital age, The Times has opted to fight an inevitably doomed battle to hold on to the past.

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