Home > Republicans > O’Donnell’s first campaign ad

O’Donnell’s first campaign ad

Released yesterday:

I first saw the ad last night and my first reaction to it was that if your first campaign ad has you proclaiming “I’m not a witch”, then there’s definitely a problem.

Watched it again this morning, and my feelings really haven’t changed much, although putting everything in perspective is helpful.  Considering the relentless attacks she’s taking from the Left, I’m guessing that this is the ad where she says enough is enough and hopefully, turns the spotlight on Chris Coons and the issues that should be what this election is about.

Allahpundit writes:

…[A]dmittedly, most “everyman” appeals don’t include a, er, formal denial that one is a witch. But the situation is what it is. She’s got a big pile of lemons and now she needs to make lemonade. No sense pretending voters haven’t heard about what most of them have already heard about.

Jim Geraghty likes the ad, and thinks it has the potential to be a game changer, or not:

Intensely personal, perhaps the only approach that could cut through the noise that has surrounded her bid since she stepped into the spotlight. There’s almost a bit of vulnerability or awkwardness, and that almost becomes charming.

I hope her campaign is getting this ad into heavy rotation. If it does, and the numbers don’t move, it’s effectively over…

I’m still not fond of the spot.  It doesn’t work for me.  I understand what she’s trying to do here, and like I said, it needed to be done.   But it just reaffirms the overall perception of her not being ready for prime-time.  But I’m a misanthropic pessimist–what do I know?

The appeal to the sympathy vote didn’t work for Palin as she was getting lambasted by the Left and the media every day during the 2008 campaign, and I doubt it will work here.  Even with an energized base.  I hope I’m wrong, though.

Let’s just say I’m really interested in seeing the next batch of polls for this race after this ad’s release.

Update.  For what it’s worth, Rush isn’t so fond of the spot. [Via The Right Scoop]

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  1. October 10, 2010 at 2:28 AM

    I like the idea of the ad, the “I’m one of you” mantra is a popular concept right now, but I think it’s unfortunate that she spent the first sentence of her ad campaign disproving witch accusations. The second ad that features the “I’m You” message talks about tough economic times and the value of a dollar, and I think that one will be MUCH more effective with Delaware voters. If you haven’t seen that, go check it out. We at The Journal are in the process of conducting a poll among Delaware voters that should be out soon.

    Like the blog, by the way! I’ve bookmarked you and I’ll be back periodically throughout the election season.

    Rick
    The Conservative Journal

    • October 10, 2010 at 8:18 AM

      Thanks Rick.

      I agree with you to an extent, but I’d still want to see the ads attacking Coons on his record. Or maybe they won’t be as effective in this particular race. I’ll be interested to see what your poll results are for this Delaware.

      • October 10, 2010 at 1:45 PM

        If O’Donnell and her team do a little digging, they can certainly find something about Coons that’s more embarrassing than O’Donnell’s “wiccan past”. I’m not sure if Christine wants to run attack ads (she seems too nice), but maybe someone in her campaign will convince her that that’s the only way she’s got a snowball’s chance.

        Rick
        The Conservative Journal

      • October 10, 2010 at 9:11 PM

        I hope the notion that she’s too nice doesn’t apply here. Really if she’s so nice that she can’t go on the offensive in an exceptional year for Republicans, then maybe she’s in the wrong gig. There’s nothing wrong with pointing out your opponent’s faults, no?

      • October 11, 2010 at 1:41 AM

        Absolutely not, especially when your opponent is a guy like Chris Coons who has plenty of dirt, undoubtedly. It’s already known that he tied himself with Marxism a few years back, so O’Donnell needs to take stuff like that to the airwaves if she wants results. He may be no more a Marxist now than O’Donnell is a witch now, but you’ve got to play politics when you’re almost 20 points behind. My comment about her being to nice was basically my way of saying that I get the vibe that she wants to run a positive campaign. Hopefully she’ll fight back rather than just sit and defend herself.

        Rick
        The Conservative Journal

      • October 11, 2010 at 8:51 AM

        Agreed.

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