Home > The Obama Administration > Diminishing the Obama brand

Diminishing the Obama brand

Maybe he should have asked for some styrofoam Greek columns for his Daily Show appearance:

President Obama should make the most of his “Daily Show” appearance on Wednesday night – charming the pants off Jon Stewart and the crowd, as he did when he showed up there two years ago. It’s a terrific show, Stewart is a great interviewer and Obama makes good television.

Then, the President should cancel all future trivial media appearances. While they may have kept him personally popular, in broad terms they’ve degraded the Obama brand.

Obama’s handlers were supposed to be smarter than this. They were supposed to use his celebrity strategically to advance his agenda. Instead, they’ve been indiscriminate, carpet-bombing Americans with the man they elected rather than launching communications smart weapons.

The result is that for millions of Americans, the very likable, charming Obama has become a constant tone in the background rather than an occasional, convincing, presidential voice in the foreground – the kind that makes your ears perk up.

I wasn’t going to go crazy about Obama’s appearance with Jon Stewart, but the Daily News piece carries an interesting point.

When you’re campaigning to be President, it’s accepted that you will be making the rounds of silliness (like appearing on the Daily Show, or the Ellen DeGeneres show, etc.) to try and expand your reach and get your message across to as many people as possible.  I’m not a fan of that but it is what it is, and it’s pretty much part of the process.

That the President feels he has to make these kinds of appearances now, in October of 2010, just goes to show that there was always more fluff to the Obama brand than there ever was anything substantive.

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